The price included a sum of €50.000 and the chance to sell 15 garments from her collection "Decadence & Decay" in picked H&M stores in UK, Belgium, Denmark, Holland, Sweden and Germany in September.

The jury in the competition included some well known names such as Christopher Kane, Hilary Alexander, Kristopher Arden Houser, Margareta Van Den Bosch, H&M's head of design Ann-Sofie Johansson and the blogger Susie Lau.

Video's and pictures in courtesy of H&M.

Over & out

Oscar